CGI, Visual Effects, All
Shot tracking, rotoscoping and integration were the name of the game for the work done for this infomercial, which is aimed at tackling rising levels of obesity for Northern Ireland’s Primary Health Agency. Based on an already existing material, Interference Pattern animated new tape measures, integrated them into the existing footage and finished things off with a nice new colour grade. While we were at it, we seamlessly removed one of the characters from the original version. All work carried out for Freakworks.