CGI, Visual Effects, Featured, Video
To accompany the recent Sourz recent re-branding , Interference Pattern were tasked with seamlessly replacing all of the original bottles in the existing “This is Our Shot” commercial, (produced by MTP in 2013) with shiny new CGI bottles, bearing the updated Sourz branding. Working from the final pre-grade plates, with little information available from the original live-action shoot, we worked our magic to deliver the re-branded versions to a very happy client.
To round off the updated commercials, we created new fully-CGI pack-shots, emulating the look of the original shoot, whilst updating and refining the look to give the pack-shot that extra ‘wow’ factor.
For production of the original commercial, we worked alongside Scott Taylor vfx, for MTP and The Leith Agency, and set our team of 3d artists the task of creating the stylized but realistic cgi Earth and cityscape through which we pass, setting the scene for the remainder of the action.