Healthy living.

Tracking, animation, character removal and seamless integration for a PHA infomercial.

Shot tracking, rotoscoping and integration were the name of the game for the work done for this informercial, which is aimed at tackling rising levels of obesity for Northern Ireland’s Primary Health Agency. Based on an already existing material, Interference Pattern animated new tape measures, tracking and integrating perfectly them into the existing footage, finishing things off with a nice new colour grade. While we were at it, we seamlessly removed one of the characters from the original version. All work carried out for Freakworks.