ASOS – Ascend
Interference Pattern has again had the pleasure of working with Scottish, Edinburgh-based design, development and technology studio, Articise to produce another rich and visually immersive virtual reality experience, this time for the online retailer, ASOS. The brief, to create a 4 minute virtual reality experience for ASOS’s customer care team, to communicate what it takes to be an effective team member.
Over the course of the project the ipBuild and Interference Pattern teams created all 3d content, animation, lighting and visual implementation within the Unity 3D game engine. With an ambitious creative brief from the client, the team were let loose to do what they do best, and created this visual stunning experience.
Created for Oculus Rift.
With an aim of pushing the boundaries of what could be achieved visually in VR within such a compressed project production timescale we worked to a high fidelity benchmark from the outset. The futuristic world we were creating required shiny reflective surfacing to carry the defined visual style, a task that has in the past been technically constraining.