Famous Grouse – Smooth
Produced for Tesco stores, Interference Pattern created these large format 48 sheet images for Tesco’s in-store Christmas sales displays. Working at a whopping 18k image size, our images had to align perfectly with the visual mood and style of the latest animated “Smooth” TVC campaign. Two seperate images were created, one featuring the grouse adapted from the TVC and the other, a bottle of Famous Grouse.
To feature alongside the 48 sheet print imagery we created two cut-down, animated versions for 6 sheet format digital displays. These featured an animated, rippling water surface that quickly calms to a smooth and reflective surface, aligning with the campaign message.