Fife Council – Our Minds Matter
We had the opportunity to work closely with Scotland’s Fife Council on their implementation of the “Our Minds Matter” initiative, a framework developed to support children and young people’s emotional wellbeing. We lovingly hand-crafted five short animations, using hand drawn 2d techniques. These are to be used in a range of media usage scenarios throughout the campaign, with each animation linking to one of the five approaches of Keep Connected, Be active, Take Notice, Learn and Give.
Working from the clients original character-based logo designs, we led the client through the process of developed the characters into a format better suited to some expressive and endearing animation.