Migros – Finn

Working with London studio Passion Animation Studios and with directors Kyra Buschor & Constantin Paeplow, ipBuild created and textured the three charming miniature characters for this lovely Christmas TV commercial for Swiss supermarket chain, Migros. The brief was to create these characters at a believable real-world scale, including all of the small details, reproduced at the correct scale that one would expect to see if they were actually tiny clothes and other items, but made from physical materials. The scratches on their helmets and the scale of the tiny stitching holding the clothes together were all carefully considered to bring these ‘borrowers’ to life.