Scottish Government –  Clear Your Head

Collaborating with The Leith Agency, we have created a series of captivating 2d animations for the Scottish Government’s Clear Your Head, campaign.

The first animation  was to publicise the launch of the initiative, highlighting the practical things people can do to help them feel better whilst continuing to stay at home, acknowledging these are worrying and uncertain times for many during the UK’s Covid-19 pandemic lockdown.

Along with a range of tips on how to stay positive, the campaign website www.clearyourhead.scot will signpost sources of help and advice.

Clear Your Head – Keep Moving

The fourth animation in the series highlights the importance of continuing to go outdoors and Clear Your Head, as the country starts to get moving again.

The brief for this animation raised the complexity level for this series, with a continuous, flowing camera move which leads us through the piece, dipping into situations and the narrative unfolds. Carefully choreographed by the 2d animation team, we hit the beats and story points perfectly to deliver the important messaging to the viewer.

“Clear Your Head provides practical tips and support to help you feel better during the coronavirus outbreak.”

Clear Your Head – Tips to Keep Calmer

The second in the series highlighted the mixture of different emotions that people might experience as lockdown restrictions ease and people start to think about going outside a bit more – but there are things that can be done to ease those worries.

“The Scottish Government’s #clearyourhead campaign provides practical tips on the things we can do to feel calmer, reassuring people that what they’re feeling is okay.”

Clear Your Head – Intense Moods

The third animation in the series highlights the importance of staying in touch with others during the coronavirus pandemic.

“Clear Your Head provides practical tips and support to help you feel better during the coronavirus outbreak.”

Scottish Government - Clear Your Head
Client : Scottish GovernmentAgency: The Leith AgencyAnimation Studio: Interference Pattern